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Skin Cancer Explained

Your Complete Guide to Skin Cancer Awareness and Prevention in New Zealand

Why Skin Cancer Awareness Matters More Here
MoleMap Team
October 31, 2025
15 minute

In New Zealand, sunshine is part of who we are. From early-morning surfs and backyard barbies to weekend hikes and school sports, outdoor living defines our lifestyle. Unfortunately, our love of the outdoors comes with a serious downside: Australia and New Zealand have some of the highest skin-cancer rates in the world.

The combination of a thinner ozone layer, clear skies, and reflective environments means our UV index is often extreme, even when it doesn’t feel hot. Every day, doctors diagnose hundreds of new skin-cancer cases that might have been prevented or detected earlier.

“We wanted to make it easier for people to understand what to look for,” says Dr Lorna Claydon, Chief Medical Officer at MoleMap. “A lot of what we see in clinic could have been picked up months earlier if someone had recognised the signs.”

This comprehensive guide brings together Dr Clayton’s expert insights on detection, prevention, treatment and innovation - so Kiwi Aussies alike can protect the skin they live in.

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Understanding the Different Types of Skin Cancer

There isn’t just one kind of skin cancer - there are several, and they behave differently.

  • Melanoma: The most serious and potentially life-threatening form. Around two-thirds of melanomas appear as new moles, while the remaining third arise from changes in existing ones.
  • Basal Cell Carcinoma (BCC): The most common type. These spots are usually pink, pale or scaly, and may itch, bleed, or crust.
  • Squamous Cell Carcinoma (SCC): Typically rough, red or crusted patches or nodules that don’t heal. SCCs can spread if ignored.

“One of the biggest myths is that all skin cancers are brown,” Dr Claydon explains. “Some are pink, some red, and some are skin-coloured. What matters is change.”

How to Spot the Early Warning Signs

Between professional skin checks, Dr Clayton recommends using the SCAN method - a simple way to keep an eye on your skin at home. Scan all over your body for spots, including soles of feet and hands, scalp and skin that doesn’t see much sunlight. Use a mirror or ask someone to help check hard to reach areas like your back.  

The SCAN Acronym

S - Sore:  
Any spot that is sore, itching or bleeding and has not healed within 6 weeks

C - Changing: Any spot that is changing in size, shape, colour or texture.
A - Abnormal: The ugly duckling - a spot that looks or feels different from the rest.
N - New: Any new spot, especially if you’re over 40, deserves attention.

“Two-thirds of melanomas are new,” she says. “So don’t ignore that freckle that suddenly appeared last month.”  

If you notice something new, changing or abnormal, don’t wait - book a professional check.

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Why Regular Skin Checks Save Lives

A Full Body MoleMap is like a snapshot in time - it records the current state of your moles and gives you a baseline to compare against.


Those with risk factors - fair skin, sunburns or sunbed use, family or personal history of skin cancer, , lots of moles, or outdoor hobbies or jobs - should be checked every 6–12 months. “Even if you’re not high-risk, get that first scan done,” says Dr Clayton. “It makes it so much easier to recognise change later. And if it has been a while since you last had a skin check, it may be time for an update to pick up any changes.  

When caught early, melanoma survival rates exceed 90 percent. Once it spreads deeper, treatment becomes more complicated and survival rates drop steeply - so early detection truly matters.

Sun Safety 101: Sunscreen & SPF

Choosing the Right Protection

In our region, SPF 50+ broad-spectrum is the gold standard. It blocks around 98 percent of UVB rays, while SPF 30 blocks about 97 percent. “Unfortunately, we’re not very good at putting it on,” Dr Claydon says. "We don’t use enough,  and don’t reapply often enough which can really reduce the protection offered. “Go for 50 - it gives you a safety margin.”

Apply generously 20 minutes before going outside and reapply every two hours - or immediately after swimming or sweating. And don't forget to apply it to all skin not covered by clothing, including legs and feet.  

UVA Through Windows

Many people don’t realise that you can get sun damage while driving or sitting near a window. Glass blocks UVB (the rays that burn) but not UVA (the ones that age skin and can contribute to some cancers).

There’s a well-known photo of a truck driver whose face aged unevenly - the window-side skin is deeply wrinkled compared to the shaded side. “It’s a dramatic reminder,” says Dr Claydon, “that UVA is just as important to protect against.”

Makeup with SPF - Helpful but Not Enough

Makeup containing SPF is a great bonus but not a substitute. To achieve the labelled SPF, you’d need to apply an extremely thick layer.

“Put sunscreen on for protection and makeup on for looks,” Dr Claydon advises. “If it happens to contain SPF, that’s a bonus.”

Beyond Sunscreen: Everyday Prevention

True sun safety is about layering defences - not relying on one product.

Time of Day

Avoid being outdoors when the UV index peaks (roughly 10 a.m. to 4 p.m.). Early-morning or late-afternoon activities are safer - and more comfortable.

Protective Clothing

Modern UPF 50+ clothing makes covering up easy. Fabrics are lightweight, quick-drying, and breathable, ideal for the beach, hiking or sport.

“A hat is fantastic,” Dr Claydon says, “but it only gives about SPF 4 on the tip of your nose. You still need sunscreen.”

Choose wide-brimmed hats that shade your face, ears and neck - baseball caps simply don’t cut it.

Combining Protection

Clothing + sunscreen + shade = maximum safety. Add sunglasses for your eyes and the delicate skin around them.

How Much Sun Is ‘Safe’?

There’s really no such thing as safe UV exposure - but there are safer ways to get it.

We all need some sunlight for vitamin D, yet in New Zealand the sun is so strong that most fair skinned people get enough in just a few minutes in summer, even whilst wearing sunscreen. If you have darker skin, a low vitamin D  level or a history of skin cancer, you may need to  increase your dietary vitamin D intake or take a supplement. This is safer than relying on longer sun exposure

Every bit of UV exposure accumulates over your lifetime. The less you can add to that total, the better.

Protecting Children’s Skin

If there’s one message for parents, it’s this: sunburn in childhood leaves lasting scars. A single blistering burn before 20 can double or triple the risk of melanoma later in life.

“Kids learn from watching you,” Dr Claydon says. “If you model good sun behaviour, they’ll follow.”

Start early - hats, long-sleeved swimwear, sunscreen before school and sport. For babies under six months, avoid direct sun entirely and use shade instead.

Teenagers can be tricky. Dr Clayton suggests  challenging the glamourisation of tanning, modelling some self-love for your natural skin colour and appealing to vanity: talk about how UV causes premature ageing and sun spots. “Sometimes that message lands faster than the health one,” she laughs.

The Cutting Edge: Local Innovation and Research

Because skin cancer is so common in Australia and New Zealand, our region is at the forefront of global innovation.

  • UPF fabrics: New technology has created light, cool clothing that provides full protection.
  • Next-generation sunscreens: No more chalky pastes - today’s products are clear, gentle and water-resistant.
  • Advanced treatments: Immunotherapy and targeted therapies are giving hope to patients with advanced melanoma.

“We can be proud,” says Dr Claydon. “Australasia isn’t just affected by skin cancer - we’re leading the world in how to fight it.”

Your Takeaway: One Skin, One Lifetime

Your skin is your largest organ - and your lifelong companion. Protecting it doesn’t mean hiding from the sun; it means being smarter in it.

  • Know your SCAN signs.
  • Use SPF 50+ broad-spectrum sunscreen every day.
  • Wear UPF clothing and wide-brim hats.
  • Get a baseline Full Body MoleMap and follow up as recommended.

“You’ve only got one skin for life,” says Dr Claydon. “Look after it - it’s your best outfit.”

MoleMap Team

At MoleMap we check, detect and treat skin cancer. Find out how you can protect your skin at your nearest MoleMap skin cancer clinic.

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